Niche Italian Expertise Leverage Myriam Renzi’s native Italian background to target Italian inbound and outbound travel segments, including Italy-focused honeymoon packages and school group itineraries that emphasize authentic experiences.

High-End Personalization Position as a premium, highly personalized travel planning service for international business and leisure travelers, offering tailored itineraries, group tours, and destination weddings to capture higher-margin bookings.

Expansion Potential Identify opportunities to partner with complementary travel suppliers (cruise lines, hotel brands, and visa/concierge services) to scale up group tours and destination wedding packages, increasing average booking size.

Tech Enablement Utilize existing tech stack to enhance customer journey with online consultations, automated itineraries, and CRM-driven lead nurturing to convert inquiries into high-value bookings.

Market Positioning Differentiate from peers by highlighting artisanal, boutique travel planning with a focus on Italy and Mediterranean experiences, attracting affluent travelers seeking curated, concierge-style service.