Cybersecurity Expertise VR Systems' history of cyberattack attempts, including spearphishing and security breaches, highlights the ongoing need for enhanced cybersecurity solutions. This presents an opportunity to offer advanced cybersecurity tools, training, or managed security services tailored for election software providers.

Election Software Leadership As a leader specializing in secure election technology with patented electronic pollbook solutions, there is potential to expand product offerings or integrations that improve election integrity, voter trust, and compliance for similar election agencies seeking innovative solutions.

Employee-Owned Model Being a 100 percent employee-owned company suggests a strong internal culture focused on quality and voter-centric approaches. This environment could be leveraged to position customer service, training, or consulting services as extensions of their core values.

Market Expansion Opportunities With a notable client base across the nation and recent leadership hires in key regions, there are opportunities to assist VR Systems in strengthening regional sales efforts through targeted marketing campaigns or local partnerships in lawmakers-focused markets.

Growth Potential VR Systems generates revenue estimated between $25 million and $50 million, positioning it as a mid-sized player in the election software industry. This scale offers a chance to propose scalable security upgrades, data management solutions, or cloud integrations that support their growth and technological resilience.