Vypr Email Format
IT Services and IT ConsultingEngland, United Kingdom51-200 Employees
Vypr is a Manchester-based IT services and IT consulting company with 51-200 employees and a website at vyprclients.com. It provides product intelligence services and a platform to help clients understand consumer purchase intent and optimize product performance. The business combines behavioural science and agile methods to test thousands of ideas and concepts worldwide, delivering data-driven insights for decisions across concepts, branding, packaging, pricing, and messaging. Vypr Predict, the company's platform, connects products to consumers and tests each element's contribution to purchase intent via smartphone in online and in-store contexts, delivering rapid directional insights. Vypr operates in 35+ global managed service markets with advanced analytics and tailored projects, supported by a dedicated Customer Growth team and over 150 years of combined product industry expertise. The Manchester-headquartered company serves brands including M&S, Hallmark, BrewDog, and Starbucks, and has pursued growth through leadership appointments and product enhancements, such as VySafe and AI features in Predict, along with partnerships like Monash University announced in 2026.