Product intelligence Vypr positions as a world-leading product intelligence platform with rapid, data-driven insights across concepts, branding, packaging, and pricing. This presents a sales opportunity to offer expanded testing, platform upgrades, and premium analytics to optimize new product launches.

Predict platform Vypr Predict connects products to consumers and tests elements for purchase intent across channels. Sales potential exists to upsell advanced AI features, multilingual summarisation, and enhanced in-store / online testing capabilities for global brands.

Global reach With 35+ managed service markets and a veteran Customer Growth team, Vypr serves multinational clients and complex supply chains. A sales angle includes cross-border expansion services, regional market-entry testing, and localized consumer insights offerings.

Recent growth Recent leadership hires and new offerings like VySafe and AI features signal an expanding value proposition and increasing trust in data quality. Opportunities exist to position Vypr as a strategic partner for risk-reduced, reliable consumer insight in enterprise deals.

Industry momentum Active involvement with major brands (M&S, Hallmark, BrewDog, Starbucks) and industry press indicates strong market demand for product intelligence. Target expansions into adjacent sectors (FMCG, hospitality, retail tech) and partnerships with innovation labs or universities for joint product development.