Affiliated strength Position Wabash of Utah as a trusted subsidiary of OnRamp Transportation Services with strong ties to Wabash National to open co-selling opportunities, cross-sell parts, service, and trailer solutions to OnRamp’s existing customers and nationwide network.

Trailer service upsell Target current owners of highway tractors and trailers to expand sales of new and used trailers plus maintenance and parts services, highlighting bundled service plans to drive recurring revenue.

Midmarket footprint Leverage a smaller employee base (11-50) to tailor personalized service for regional fleets while positioning as a cost-effective partner for mid-sized carriers seeking reliable trailer sales, service, and parts.

Growth alignment Capitalize on revenue range in the low to mid single-digit millions by offering financing options, leasing incentives, and trade-in programs to accelerate purchase cycles among existing customers of Wabash of Utah and comparable fleets.

Tech and presence Emphasize compatibility with Wabash National ecosystem and a simple digital touchpoint (GoDaddy-based site) to streamline lead capture, online inquiries, and post-sale support for sales and service opportunities.