Recent Acquisition Waddle was recently acquired by Commonwealth Bank and x15ventures, showcasing interest in financing and fintech solutions. This presents an opportunity to leverage the resources and networks of these entities for potential collaborations and increased market reach.

Funding Potential With a revenue range of $0 - 10M and recent acquisitions, Waddle may be seeking additional funding for growth and expansion. This opens up opportunities for investors or financial institutions to explore partnerships for providing capital to support Waddle's scaling efforts.

Technology Integration Waddle's tech stack includes Quickbooks Online, AWS, and New Relic, indicating a strong technological foundation. Companies specializing in complementary technologies or services could explore partnerships to offer integrated solutions to Waddle's client base.

Competitive Analysis Understanding Waddle's positioning among similar companies like MobiCommerce, AppInstitute, and poq can provide insights into market competition and differentiation strategies. Identifying gaps in the market or unique selling points can lead to tailored sales approaches.

Industry Networking Being in the software development industry with a focus on finance, Waddle aligns with the growing demand for digitized financial services. Attending industry events, conferences, or forming partnerships with industry associations can enhance visibility and generate leads within the sector.