Insights

Local momentum WAFB is a Baton Rouge trusted local news leader delivering multi-platform content (broadcast, streaming, digital) with a strong community alignment and history of award-winning journalism, presenting opportunities to upsell localized advertising, sponsorships, and community-focused campaigns.

Multi‑platform reach The company distributes content across TV, streaming on Roku, Fire TV, and Apple TV, plus digital and podcast formats, enabling cross‑channel ad packages, programmatic buys, and retargeting strategies through Gray Digital Media to expand client reach.

Digital tooling Tech stack includes Google Ads, The Trade Desk, Taboola, Snowplow, Mixpanel and AWS, offering data-driven advertising solutions, audience insights, and performance analytics to optimize campaigns for local and regional brands.

Community leadership Active community engagement with programs and awards (Donna Britt Community Service Award; partnerships with St. Vincent de Paul) suggests opportunities for cause-related campaigns, sponsorships, and branded community initiatives.

Steady scale Employee range and revenue indicators position WAFB as a mid-sized local media partner with potential for scalable advertising packages, sponsored content studio services, and integrated campaigns across TV, digital, and podcasts.

Similar companies to WAFB

WAFB Tech Stack

WAFB uses 8 technology products and services including Google Ads, Taboola, The Trade Desk, and more. Explore WAFB's tech stack below.

Media & News

WAFB's Email Address Formats

WAFB uses at least 4 email formats:
WAFB Email FormatsExamplePercentage
FLast@wafb.comJDoe@wafb.com
86%
First.Last@wafb.comJohn.Doe@wafb.com
10%
FirstLast@wafb.comJohnDoe@wafb.com
3%
LastF@wafb.comDoeJ@wafb.com
1%

Frequently Asked Questions

What is WAFB's phone number?

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You can contact WAFB's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WAFB's official website and social media links?

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WAFB's official website is wafb.com and has social profiles on LinkedIn.

How much revenue does WAFB generate?

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As of October 2026, WAFB's annual revenue is estimated to be $50M - $100M.

What is WAFB's SIC code and NAICS code?

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WAFB's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing and NAICS code is 515 - Broadcasting (except Internet).

How many employees does WAFB have currently?

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As of October 2026, WAFB has approximately 120 employees across 1 continents, including North America. Key team members include Chief Meteorologist: J. P., Director Of Technology: S. F. and Digital Content Director: J. A. Explore WAFB's employee directory with LeadIQ.

What industry does WAFB belong to?

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WAFB operates in the Broadcast Media Production and Distribution industry.

What technology does WAFB use?

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WAFB's tech stack includes Google Ads, Taboola, The Trade Desk, Mixpanel, Snowplow, Amazon Web Services, Agentforce and Office 365.

What is WAFB's email format?

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WAFB's email format typically follows the pattern of FLast@wafb.com. Find more WAFB email formats with LeadIQ.
WAFB logo

WAFB

Broadcast Media Production and DistributionLouisiana, United States51-200 Employees

WAFB is a broadcast media organization based in Baton Rouge, Louisiana, that operates as a television station providing news programming and related content. Founded in 1953, it has established a longstanding presence in south Louisiana, delivering local, state, and regional coverage and earning recognition for investigative reporting and community service. The station offers a steady slate of news, totaling about 25 hours per week, and is part of Gray Television, a larger group with a nationwide footprint in the broadcast sector. WAFB emphasizes local service, contributing substantial public service airtime and supporting community initiatives, nonprofit efforts, and charitable partnerships in its market. The organization serves viewers seeking reliable local news and public-interest programming, while collaborating with regional organizations to address community needs." }# End of JSON } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }

Section iconCompany Overview

Phone number
Website
wafb.com
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
515 - Broadcasting (except Internet)
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    WAFB's revenue is estimated to be in the range of $50M - $100M

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