Insights

Growth Momentum Waggel has shown progressive expansion in digital pet insurance with recent initiatives in AI triage and partnerships, indicating openness to tech-enabled product enhancements and scalable services that can be cross-sold to enhance policy value.

Tech Enablement The company leverages cloud and modern web technologies (AWS, React, MySQL, AI partners) suggesting a ready audience for advanced insurtech solutions, data analytics, and integration partnerships to improve underwriting, claims, and customer experience.

Strategic Partnerships Recent collaborations with Joii Pet Care and Vet AI signal a pattern of ecosystem building; this presents opportunities for selling complementary services, digital vet access, or co-branded offerings to expand policy stickiness.

Brand & Community Active engagement with pet owners through events like Bristol Pride Dog Show and a customer-centric model (Customer Champions) points to opportunities in loyalty programs, targeted marketing tech, and personalized communications platforms.

Financial Scope Annual revenue in the tens of millions with mid‑sized employee base suggests capacity for enterprise-level partnerships, white-label solutions, or scalable insuretech services aimed at growth-stage insurers seeking digital differentiation.

Similar companies to Waggel

Waggel Tech Stack

Waggel uses 8 technology products and services including Databricks, GitHub, Docker, and more. Explore Waggel's tech stack below.

Media & News

Waggel's Email Address Formats

Waggel uses at least 2 email formats:
Waggel Email FormatsExamplePercentage
First@waggel.co.ukJohn@waggel.co.uk
95%
First.Last@waggel.co.ukJohn.Doe@waggel.co.uk
5%

Frequently Asked Questions

What is Waggel's official website and social media links?

Minus sign iconPlus sign icon
Waggel's official website is waggel.co.uk and has social profiles on LinkedIn.

How much revenue does Waggel generate?

Minus sign iconPlus sign icon
As of September 2026, Waggel's annual revenue is estimated to be $10M - $25M.

What is Waggel's NAICS code?

Minus sign iconPlus sign icon
Waggel's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Waggel have currently?

Minus sign iconPlus sign icon
As of September 2026, Waggel has approximately 76 employees across 2 continents, including Europe and Africa. Key team members include Chief Executive Officer: H. D., Chief Marketing Officer: K. K. and Chief Product Officer: H. S. Explore Waggel's employee directory with LeadIQ.

What industry does Waggel belong to?

Minus sign iconPlus sign icon
Waggel operates in the Insurance industry.

What technology does Waggel use?

Minus sign iconPlus sign icon
Waggel's tech stack includes Databricks, GitHub, Docker, Contentful, WordPress, Intercom, Notion and Piwik PRO Core.

What is Waggel's email format?

Minus sign iconPlus sign icon
Waggel's email format typically follows the pattern of First@waggel.co.uk. Find more Waggel email formats with LeadIQ.

When was Waggel founded?

Minus sign iconPlus sign icon
Waggel was founded in 2017.
Waggel logo

Waggel

InsuranceEngland, United Kingdom51-200 Employees

Waggel is a London-based pet insurance provider focused on a digital-first, human-centered approach to coverage. The company aims to simplify and personalise pet insurance by combining contemporary technology with thoughtful design and a dedicated customer advocate for each policyholder. With a mid-sized team and a track record spanning about five years, Waggel has helped over 100,000 pets stay healthy and supported owners through the claims process. Its core focus is serving pet owners in the UK who want straightforward, reliable coverage.

In the insurance sector, Waggel is positioned as an insurtech-driven player within pet insurance, prioritizing accessible service and policyholder support. In February 2026, the company announced a collaboration with Joii Pet Care to provide an AI-supported triage service as an optional add-on to policies.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Waggel's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.