New Market EntryExpanding sales into the Canadian market through the appointment of a new vice president of sales for U.S. traditional and Canadian markets presents an opportunity for growth and increased market penetration.

Strategic PartnershipThe collaboration with the University of the Aftermarket Foundation for the WAI Global/Bill Ernst Memorial Scholarship not only enhances brand reputation but also opens avenues for connecting with potential partners and customers within the automotive aftermarket sector.

Product InnovationIntroducing advanced safety features for electric vehicle charging cables demonstrates WAI's commitment to innovation and positions the company as a forward-thinking supplier in the growing EV market, attracting environmentally-conscious customers.

Retail Display EnhancementLaunching a new branded free standing display unit (FSDU) for motor factors provides an opportunity to optimize merchandise visibility and boost sales by leveraging effective point-of-sale displays for rotating electrics and EV cables.

Leadership Change ImpactThe appointment of Ryan Moul as CEO and subsequent strategic positioning within the traditional aftermarket, along with financial transformation initiatives, signal a period of potential business growth and expanded sales under new leadership.