Water treatment expertise Walchem, Iwaki America Inc. specializes in designing and manufacturing water treatment solutions including pH/ORP controllers, metering pumps, and water treatment controllers, presenting opportunities to cross-sell upgrades, accessories, and service packages to industrial and commercial clients seeking reliable water management.

Global partnerships The company emphasizes engineering collaboration with customers to tailor solutions, indicating sales potential through targeted consultative selling, custom system integrations, and long-term maintenance contracts with organizations requiring custom pumping and dosing solutions.

Industry recognition Awarded Supplier of the Year by the Association of Water Technologies in 2020, Walchem can leverage credibility in marketing and outreach to win new accounts in sectors that rely on trusted water treatment equipment and strong supplier relationships.

SMB focal point With a small to mid-size employee base (11-50) and revenue in the lower mid-range, there is an opportunity to target mid-market facilities and regional water treatment end-users with scalable solutions, bundled services, and flexible financing or leasing options.

Tech-enabled sales Existing tech stack (Shopify, Microsoft 365, Cloudflare, analytics/tag tools) supports digital marketing and e-commerce. This enables efficient lead capture, product configurators for pumping and control solutions, and online training partnerships to accelerate onboarding of new distributors and customers.