Waldencast
Personal Care Product ManufacturingNew York, United States51-200 Employees
Waldencast operates as a holding company and incubator focused on early-stage beauty and wellness brands. It helps these brands grow by applying industry-specific operational expertise to accelerate scale and profitability. With offices in New York City and London, it maintains an international footprint across North America, Europe, and Latin America. The process for selecting brands to join the Waldencast collective emphasizes the strength of the brand concept and business model, alongside shared values such as sustainability, responsibility, and inclusivity. It favors brands that blend purpose, art, beauty, and design with commerce to improve lives and the planet, guided by dreamer/maker values like ambition with humility, idealism with practicality, and grit with empathy. The group maintains a startup mindset and aims to stay in that attitude as it grows.