Insights

Strategic Fit Wallaby Financial is a fintech-focused information technology and services company with a proprietary CardBase data platform and real-time optimization algorithms. This presents a sales opportunity for API integrations, data licensing, and analytics partnerships with CreditCards.com and Bankrate Credit Cards brands seeking enriched card insights and improved user monetization.

Lightweight Scale Operating with 11-50 employees and revenue under one million dollars, Wallaby represents a lean, high-velocity sales profile for scalable tech or SaaS solutions that can be deployed quickly, onboarding-friendly data services, or cost-effective marketing tech that drives measurable ROI.

Data Engine Wallaby’s strength lies in credit card profiles, spend and rewards optimization, and loyalty program data. This indicates opportunities for advanced analytics, data enrichment, customer segmentation, and decisioning platforms that enhance rewards optimization, onboarding experiences, and targeted offers.

Enterprise Alignment As a subsidiary within Bankrate and integrated with major brands and an API/data enterprise product suite, Wallaby is positioned for collaboration on large-scale data access, white-label solutions, and co-marketing with established financial media and marketplace brands.

Growth Signals Recent product mentions like Card Madness and a presence across multiple consumer touchpoints (web, mobile, wearables) imply ongoing product development and digital marketing initiatives, suggesting opportunities for partnerships in fintech advertising tech, performance marketing, and user acquisition optimization.

Wallaby Financial, Inc. / Red Ventures Tech Stack

Wallaby Financial, Inc. / Red Ventures uses 8 technology products and services including Optimizely, Amazon Web Services, Adobe Experience Cloud, and more. Explore Wallaby Financial, Inc. / Red Ventures's tech stack below.

Wallaby Financial, Inc. / Red Ventures Email Formats	Example	Percentage
First.Last@walla.by	John.Doe@walla.by	55%
FirstLast@walla.by	JohnDoe@walla.by	18%
First@walla.by	John@walla.by	18%
LastF@walla.by	DoeJ@walla.by	9%

Wallaby Financial, Inc. / Red Ventures Email Formats

Example

Percentage

First.Last@walla.by

John.Doe@walla.by

55%

FirstLast@walla.by

JohnDoe@walla.by

18%

First@walla.by

John@walla.by

18%

LastF@walla.by

DoeJ@walla.by

Frequently Asked Questions

What is Wallaby Financial, Inc. / Red Ventures's phone number?

You can contact Wallaby Financial, Inc. / Red Ventures's main corporate office by phone at

+1-626-600-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wallaby Financial, Inc. / Red Ventures's official website and social media links?

Wallaby Financial, Inc. / Red Ventures's official website is walla.by and has social profiles on LinkedIn.

How much revenue does Wallaby Financial, Inc. / Red Ventures generate?

As of July 2026, Wallaby Financial, Inc. / Red Ventures's annual revenue is estimated to be <$1M.

What is Wallaby Financial, Inc. / Red Ventures's SIC code?

Wallaby Financial, Inc. / Red Ventures's SIC code is 7372 - Prepackaged Software.

How many employees does Wallaby Financial, Inc. / Red Ventures have currently?

As of July 2026, Wallaby Financial, Inc. / Red Ventures has approximately 26 employees across 2 continents, including North America and Oceania. Key team members include Co-Founder & Chief Technology Officer: T. Z. Explore Wallaby Financial, Inc. / Red Ventures's employee directory with LeadIQ.

What industry does Wallaby Financial, Inc. / Red Ventures belong to?

Wallaby Financial, Inc. / Red Ventures operates in the Information Technology and Services industry.

What technology does Wallaby Financial, Inc. / Red Ventures use?

Wallaby Financial, Inc. / Red Ventures's tech stack includes Optimizely, Amazon Web Services, Adobe Experience Cloud, Amazon Simple Email Service, Microsoft 365, Handlebars, Salesforce Service Cloud and New Relic.

What is Wallaby Financial, Inc. / Red Ventures's email format?

Wallaby Financial, Inc. / Red Ventures's email format typically follows the pattern of First.Last@walla.by. Find more Wallaby Financial, Inc. / Red Ventures email formats with LeadIQ.

Wallaby Financial, Inc. / Red Ventures

Q: How many employees does Wallaby Financial, Inc. / Red Ventures have currently?

Wallaby Financial, Inc. / Red Ventures has approximately 26 employees.

Q: What industry does Wallaby Financial, Inc. / Red Ventures belong to?

Wallaby Financial, Inc. / Red Ventures operates in the Information Technology and Services industry.

Q: What technology does Wallaby Financial, Inc. / Red Ventures use?

Wallaby Financial, Inc. / Red Ventures's tech stack includes Optimizely, Bootstrap, Adobe Experience Cloud, Handlebars, New Relic.

Information Technology and ServicesCalifornia, United States11-50 Employees

Wallaby Financial, Inc., operating under the Wallaby brand and associated with Red Ventures, is based in Pasadena, California, and functions within the IT services and IT consulting sector. The company focuses on credit card data and consumer financial information applications, leveraging a proprietary database and real-time optimization to help consumers maximize rewards, minimize fees, and improve cash flow across web, mobile, and wearable interfaces. Its offerings target individuals seeking guidance on which credit cards to use for shopping and which card to add to their wallets, considering factors such as rewards, fees, and interest rates. Wallaby is a subsidiary of Bankrate, Inc., and forms part of Bankrate Credit Cards, a broader financial services technology and marketing organization that supports consumers with free content, credit information, and insights while connecting them with financial institutions. A notable recent development is Wallaby’s involvement in Card Madness, as indicated by its participation in the competition’s Final Four in March 2017.

Insights

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