Growing regional presence With a history dating back to 1870 and multiple offices in Springfield and Urbana, Wallace & Turner can leverage its local market reputation to cross-sell personal, commercial, and life and health coverage to nearby businesses and residents, including pet insurance partnerships.

Pet insurance expansion Recent partnership with Nationwide to offer comprehensive pet insurance presents a cross-sell opportunity to existing commercial and personal lines clients, as well as prospects seeking bundled coverage for households with pets.

Awards and trust signals Multiple recognitions, including Best Insurance Agency 2025 and a Community Service Award, can be used to open conversations with mid-market and small business clients that value stability, service quality, and community involvement.

Agency growth signals Revenue standing in the mid six figures-to-low seven figures range and active participation in local events suggest capacity for additional mid-ticket commercial policies, risk management services, and enhanced employee benefits programs for local employers.

Technology and marketing edge A modern tech stack including Squarespace, Google Tag Manager, and Cloudflare Bot Management supports targeted digital outreach and ICP-specific campaigns; leverage for account-based marketing and streamlined onboarding for new SME clients.