Insights

Expanding Market Presence With over 6.5 million active users in the Nordics and being the second largest payment provider in the region, Walley presents significant upselling potential for expanding their service offerings to additional merchant segments and territories.

Technology Integration Utilizing advanced tech stack including Azure SQL, .NET, and Cloudflare, Walley emphasizes a modern, reliable infrastructure, indicating opportunities to offer complementary solutions or add-on services for their technical environment.

Growth Potential Although current revenue is between 1 million and 10 million USD, the company's rapid growth and backing by Norion Bank AB suggest room for scaling, opening avenues for targeted financial products or solutions tailored to high-growth payment companies.

Customer Experience Focus Walley's commitment to frictionless, personalized payment experiences signals potential for partnering on customer engagement solutions or loyalty programs to enhance their merchant offerings.

Market Positioning As a leading Nordics-based provider, Walley’s focus on medium and large merchants creates a gateway to develop premium service packages or strategic alliances with complementary tech and financial service providers aiming at similar customer segments.

Walley Tech Stack

Walley uses 8 technology products and services including Cloudflare, SQL, Azure SQL, and more. Explore Walley's tech stack below.

  • Cloudflare
    Content Management System
  • SQL
    Database
  • Azure SQL
    Database
  • .NET
    Programming Languages
  • HSTS
    Security
  • PowerShell
    Security
  • SpecFlow
    Testing And Qa
  • Microsoft IIS
    Web Servers

Media & News

Walley's Email Address Formats

Walley uses at least 2 format(s):
Walley Email FormatsExamplePercentage
First.Last@steintec.co.ukJohn.Doe@steintec.co.uk
100%
First.Last@walley.seJohn.Doe@walley.se
33%
First.Last@walley.seJohn.Doe@walley.se
34%
First.Last@walley.seJohn.Doe@walley.se
33%

Frequently Asked Questions

Where is Walley's headquarters located?

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Walley's main headquarters is located at Goeteborg, Vaestra Goetaland Sweden. The company has employees across 2 continents, including EuropeAsia.

What is Walley's stock symbol?

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Walley is a publicly traded company; the company's stock symbol is N/A.

What is Walley's official website and social media links?

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Walley's official website is walley.se and has social profiles on LinkedIn.

What is Walley's NAICS code?

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Walley's NAICS code is 52 - Finance and Insurance.

How many employees does Walley have currently?

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As of February 2026, Walley has approximately 90 employees across 2 continents, including EuropeAsia. Key team members include Chief Executive Officer: D. L.Head Of Brand And Marketing: S. L.Head Of Product & Tech: D. H.. Explore Walley's employee directory with LeadIQ.

What industry does Walley belong to?

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Walley operates in the Financial Services industry.

What technology does Walley use?

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Walley's tech stack includes CloudflareSQLAzure SQL.NETHSTSPowerShellSpecFlowMicrosoft IIS.

What is Walley's email format?

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Walley's email format typically follows the pattern of First.Last@steintec.co.uk. Find more Walley email formats with LeadIQ.

When was Walley founded?

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Walley was founded in 1999.

Walley

Financial ServicesVästra Götaland, Sweden51-200 Employees

At Walley, we don’t just handle payments – we redefine them. As the second largest payment provider in the Nordics, we offer modular and omnichannel solutions that help medium and large merchants build trust, boost conversions, and drive long-term growth. Whether you sell online, in-store, to consumers, businesses – or both – we make sure payments feel effortless, intuitive, and completely in tune with how you and your customers want things to flow.

We’re not just tech people. We’re people-people who happen to be very into payments. We care just as much about how our solutions feel as how powerful they are under the hood. From checkout to loyalty, we transform every interaction into a personalized, reliable and frictionless experience – with just the right amount of nerdiness and heart.

With over 6.5 million active users in the Nordics, we’re on a mission to be the most trusted, loved, and inspiring payment partner in the market.

Backed by Norion Bank AB, we pair financial muscle with bold thinking to create payment experiences so personal, they feel like they were made just for you.

Section iconCompany Overview

Headquarters
Goeteborg, Vaestra Goetaland Sweden
Website
walley.se
Stock Symbol
N/A
NAICS Code
52 - Finance and Insurance
Founded
1999
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Walley's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Walley's revenue is estimated to be in the range of $1M$10M

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