Online presence Walsh operates a WordPress website hosted on WP Engine with caching and frontend frameworks. This presents an opportunity to optimize site performance, product pages, and conversion rates for direct-to-consumer sales of homeopathic products.

Tech modernization The tech stack includes modern frontend libraries (Vue.js, Bootstrap) alongside jQuery and imagesLoaded, suggesting room to streamline the user experience, improve mobile performance, and consider modernization options such as a cleaner SPA or headless setup.

Marketing expansion Active Facebook presence signals potential for expanded digital marketing, including social media ads, content marketing, and email capture to grow customer base and repeat purchases for natural health products.

Competitive positioning As a smaller player compared with larger peers, Walsh can differentiate through niche product lines, certifications, or practitioner partnerships, enabling selective distribution and targeted branding in the alternative medicine space.

Local partnerships Based in the Evanston/Chicago region, there are opportunities to partner with local wellness practitioners, clinics, retailers, and co-market within the natural health ecosystem to expand reach and credibility.