Small firm, big potential Target the minimal staff profile (0-1 employees) as a differentiator to offer scalable PR and business development outsourcing packages that fit a lean operation and drive measurable ROI for clients seeking boutique services.

Hybrid service value Position Want Leverage as a rare PR and business development hybrid, offering integrated campaigns that boost brand visibility and revenue opportunities, appealing to clients needing cohesive strategy and execution without hiring multiple agencies.

Tech-enabled efficiency Leverage their tech stack (WordPress, Shopify, Google Workspace/Cloud, CRM/automation tools) to pitch cost-effective, tech-enabled PR programs with analytics, automation, and scalable content distribution for clients looking for modern, measurable campaigns.

Financially lean advantage With revenue under one million and global agency peers with much larger footprints, emphasize flexibility, personalized service, and cost-competitive retainers or project-based pricing to attract startups and SMBs seeking value.

Market positioning Highlight the NYC base and full-service scope as a gateway to mid-market brands seeking prestige and local expertise, while offering expansion-ready plans that can scale to larger markets as clients grow.