Sustainability-led growth Warmup is positioned as a sustainability-focused heating innovator with a 30-year track record and a mission to change how homes are heated. This creates sales opportunities with eco-conscious homeowners, building retrofit programs, and green incentive schemes.

Global reach, local support Operating in over 70 countries with a London-based campus and a national employed field engineer force, Warmup offers scalable international coverage combined with on-site service. This can be leveraged to engage multi-market retailers and installers needing reliable training and nationwide support.

Premium partnerships The company has active collaborations with industry events (Installer Show) and a broad network of thousands of retail partners, indicating a strong channel program environment ripe for expanding distributor relationships, co-marketing, and value-added reseller agreements.

Led by innovation With a Best Innovation award and a focus on smart, WiFi thermostats and hydronic/electric systems, Warmup targets tech-forward customers and installers seeking advanced controls. This opens upsell opportunities for high-margin smart home integrations and energy-management solutions.

Financial and scale signals Revenue guidance sits in the mid-market range with a sizable employee base and a Queen’s Award for Enterprise, signaling stability and credibility. This supports enterprise sales pitches to mid-sized builders, contractors, and regional wholesalers seeking reliable, award-winning brands.