WarRoom Cellars Employee Directory
Beverage ManufacturingCalifornia, United States2-10 Employees
WarRoom Cellars is a California-based beverage manufacturer focused on wine. The company operates with a small team and presents itself as a protector and steward of heritage wine brands, aiming to produce wines with meaningful, provenance-driven storytelling. It concentrates on acquiring and revitalizing established wine labels and wineries, seeking to blend heritage with growth in the market. Headquartered in Santa Margarita on the Central Coast, the company expanded its portfolio in late 2025 through the acquisition of heritage brands, including the SIMI wine brand and Simi Winery from The Wine Group. These moves illustrate a growth-oriented approach within the wine sector, emphasizing heritage assets as a central part of its strategy.