Small Rural Focus Target opportunities that support Washington small grains producers, leveraging local farming networks and government-backed programs to expand reach and impact.

Strategic Leadership Engage the commission board and staff on collaborations related to research funding, marketing initiatives, and education programs that align with their mission to improve profitability and competitiveness.

Digital Expansion Capitalize on their updated website and digital footprint by offering tailored digital marketing, analytics, and e-commerce or information portals for growers and industry partners.

Performance Signals Monitor leadership transitions and program outcomes to identify short-term sponsorships, pilot programs, or training services that align with ongoing market development efforts.

Aligned Partnerships Propose collaborations with related associations (e.g., U.S. Grains & BioProducts Council, Idaho Wheat Commission) for joint marketing, research funding, and knowledge-sharing initiatives to broaden regional impact.