Global market expansion The organization operates programs in more than 50 countries and the EU with a full-time presence across 28 locations, indicating strong international demand for U.S. corn, sorghum, barley, ethanol and distiller’s grains. This suggests opportunities to introduce or expand export programs, partner with local distributors, and tailor region-specific value propositions for feed and fuel sectors.

Sustainability demand Recent initiatives include launching Sustainable Grain Exports platforms for corn and sorghum, and hosting sustainability-focused conferences with buyers and end users, signaling a market emphasis on responsibly produced grains and advanced biofuels. This creates openings for selling sustainable grain certificates, premium contracts, and collaboration with mills and biofuel producers pursuing SAF and high-blend ethanol targets.

Strategic partnerships Active collaboration with U.S. Wheat Associates, USSEC and other trade organizations, plus regional trainings in Bangladesh and partnerships with Nourish Poultry, indicate a strong partner network. Sales opportunities exist in co-marketing regional programs, joint ventures with feed producers, and multi-stakeholder deals that combine grain supply with technical support.

Digital transformation Upgraded digital platforms for Sustainable Exports and expanded marketing tech stack (Dynamics 365 Marketing, PWAs, GTM, video content) reveal a modernized lead generation and demand capture capability. Leverage these tools for targeted campaigns, account-based outreach to feed mills, ethanol producers, and co-ops, and track engagement to accelerate deals.

Financial scale With revenue in the mid tens of millions and a broad global footprint, the council represents a sizeable opportunity for value-added services such as logistics optimization, risk management, and payment term structures favorable to buyers in emerging markets. Proposals can emphasize reliability, multi-country sourcing, and compliance to support large, long-term supply agreements.