Growth through acquisition Waste Away Group has expanded via acquisitions and rebranding, most notably adding Site Works in 2021 to enter the construction and demolition recycling market. This presents cross-sell opportunities into new C&D clients and the potential to consolidate waste and recycling services across multiple verticals.

Mid-market footprint With 11-50 employees and revenue in the 10-25 million range, the company sits in a mid-market segment where targeted enterprise-grade service offerings (compliance, robust routing, analytics, and enterprise billing) can add value and drive higher contract value.

Integrated service risk The portfolio spans document shredding, waste collection, and recycling, indicating a need for secure, compliant, and integrated waste and data destruction solutions. Emphasize security, regulatory compliance, and unified service platforms to reduce vendor fragmentation.

Technology enablement Current tech stack includes Salesforce, WordPress, Google Ads, and analytics tools, suggesting readiness for CRM-driven sales motions, digital marketing partnerships, and data-backed account engagement to accelerate pipeline in waste management and recycling segments.

Growth-ready opportunities Revenue visibility and industry positioning alongside large peers in the sector imply opportunities in scalable, multi-site service agreements, expanded roll-off and recycling programs, and partnerships that enhance sustainability credentials for mid-market industrial and commercial clients.