Niche Wastewater Small team focused on the FOGRod level sensor for municipal wastewater utilities and industrial/commercial wastewater users, signaling a targeted B2B sales opportunity with municipalities and processing facilities seeking reliable level sensing.

Public Sector Focus Primary customers likely include cities, towns, and counties; explore procurement channels, grants, and utility partnerships to accelerate adoption and expand pilots with local governments.

Modest Revenue Current revenue under one million dollars suggests high growth potential with scaled deployments; upsell opportunities through maintenance, data integration, and complementary sensors for broader,Wastewater monitoring portfolios.

Tech Stack Leverage existing web and cloud infrastructure (WordPress, WooCommerce, Google Cloud) to streamline procurement, trials, and customer onboarding; emphasize compatibility, security, and ease of integration to enterprise buyers.

Competitive Positioning Compared to large incumbents, emphasize agility, specialized wastewater sensing, and potential for rapid deployment; position for partnerships or channel sales with larger suppliers serving utilities.