Private Label Growth Water Lilies has long-standing private labeling capabilities for major retailers and food service, including a multi-decade relationship with Wegmans. With manufacturing flexibility and scale, they can design new premium Asian-inspired frozen appetizers and sauces for additional retailers or private-label programs, including regional grocers or national chains, plus potential for exclusive SKUs and seasonal lines.

Foodservice Expansion They have extensive experience in food service and bulk packaging; packaging formats include pouches and cartons; opportunity to target multi-unit restaurants, club stores, and institutional food service with private-label or co-branded line of ready-to-heat Asian appetizers, increasing average order size.

Innovation Partnerships The R&D focus on trends and trial-based development positions Water Lilies as a partner for retailers seeking premium, innovative frozen products; propose joint development deals for limited-time offers, exclusive innovations, and fast-to-market private-label programs to capture category momentum.

Capital Backing Under new ownership by Blue Point Capital Partners, the company has backing to expand capacity and geographic reach; combined with its 50-100M revenue, there is runway to onboard new customers, expand to new regions, and accelerate product introductions while maintaining food safety and quality.

Asian Growth Advantage The company specializes in Asian-inspired offerings with experience across tofu, noodles, sauces, and appetizers; highlight as a differentiator for retailers seeking authentic, frozen, ready-to-cook options; potential for category leadership increases with private-label expansions and specialty retailers focusing on Asian cuisine.