Bundled Advisory Existing MarketView Basic users can be upsold into bundled services that combine financial consulting, risk management, and business planning to address farm goals and market decisions.

Midwest Expansion Leverage the firm’s Illinois base to expand across Midwest farming regions, using the free trial as a low friction entry point to convert leads into paying farm clients.

Partner Network Scale the partner network with agr professionals to drive referrals and cross sell financial, risk management, and advisory services.

Data Driven Differentiate with a data driven advisory approach that pairs timely market insights with actionable pricing guidance to win premium consulting engagements.

Marketing Analytics Enhance marketing analytics to improve lead generation and trial to paid conversions, increasing awareness of MarketView and integrated advisory offerings.