WaterNow
Non-profit OrganizationsCalifornia, United States11-50 Employees
WaterNow Alliance is a San Francisco, California-based non-profit that serves as a forum for urban water leaders to champion sustainable, affordable, and climate-resilient water strategies. Its mission is to achieve high-impact, widespread adoption of sustainable water solutions in communities that support a healthy environment for the future. The organization emphasizes that local decision makers play a pivotal role, noting that most water infrastructure spending occurs at the community level and that this audience can influence policy and practice. WaterNow facilitates action by engaging decision makers, connecting them to ideas, resources, and peers, advocating for policy changes, and demonstrating replicable strategies that communities can scale. Its target audience includes local government officials and public water utilities responsible for implementing urban water solutions, with the aim of removing barriers and accelerating adoption of sustainable practices. In 2025, it launched the Building Blocks of Trust Online Training Series, expanding its Trust Building Support Initiative, and it continued to host national gatherings such as the Emerging Leader Awards in Denver to share knowledge and recognize leadership.
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