Policy-Driven Partnerships WaterNow operates as a policy-focused nonprofit linking local decision makers to scalable water solutions. This presents a sales opportunity to offer funding advisory, grant tracking, and implementation support services that help municipalities translate policy advocacy into actionable projects.

Funding Opportunities Recent and upcoming initiatives include interactive databases of federal, state, and local funding and financing opportunities for water infrastructure. A services package around funding intelligence, grant writing, and loan procurement could directly address the organization’s needs and expand community impact.

Data-Driven Benchmarks Plans to develop benchmarking based on city billing data indicate demand for data analytics, benchmarking dashboards, and performance metrics. There is a potential fit for data platforms, analytics services, and visualization tools to empower Thornton and similar cities.

Regional Leadership Engagement WaterNow hosts Emerging Leader events and training series to build trust and engagement among water leaders. This creates opportunities to offer professional development programs, a learning management system, or continuing education partnerships for municipal staff.

Sustainability and Resilience The mission targets sustainable, climate-resilient water strategies at the community level. There is a sales angle for turnkey sustainable water tech pilots, low-carbon infrastructure solutions, and financing models aligned with climate resilience goals.