Insights

Market Expansion WaterRower's recent acquisition of CityRow and strategic partnerships, such as with Solo Fitness and Aktiv Solutions, indicate a focus on broadening their product reach and integrating connected fitness solutions, presenting opportunities to upsell or bundle advanced connectivity and HIIT equipment.

Technological Integration The company's adoption of Bluetooth connectivity through Insight SIP modules demonstrates a commitment to smart fitness innovations, offering potential for sales of IoT-enabled sensors, apps, and related custom software services to enhance user experience.

Customer Segments With a focus on both private and commercial markets, including fitness clubs and wellness centers, WaterRower's high-quality, design-oriented rowing machines provide a platform for targeted sales of maintenance services, accessory upgrades, and premium equipment packages to these segments.

Digital Presence WaterRower’s utilization of platforms like Amazon Web Services, Magento, and Google Analytics underscores their digital engagement; this presents opportunities to offer digital marketing solutions, e-commerce enhancements, or customer data analytics to optimize their online sales channels.

Growth Potential With a revenue range of up to $25 million and a focus on delivering exemplary design and service, WaterRower is well-positioned for expansion into new markets and verticals, opening avenues to introduce innovative product lines, subscription models for connected services, or corporate wellness packages.

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WATERROWER Tech Stack

WATERROWER uses 8 technology products and services including Amazon Web Services, Magento, Microsoft 365, and more. Explore WATERROWER's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Magento
    E-commerce
  • Microsoft 365
    Email
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • UIKit
    UI Frameworks
  • Google Analytics
    Web Analytics

WATERROWER's Email Address Formats

WATERROWER uses at least 1 format(s):
WATERROWER Email FormatsExamplePercentage
First@waterrower.comJohn@waterrower.com
69%
Last@waterrower.comDoe@waterrower.com
15%
First_Last@waterrower.comJohn_Doe@waterrower.com
10%
First.Last@waterrower.comJohn.Doe@waterrower.com
6%

Frequently Asked Questions

Where is WATERROWER's headquarters located?

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WATERROWER's main headquarters is located at 520 Metacom Ave, Warren, Rhode Island 02885, US. The company has employees across 4 continents, including North AmericaEuropeSouth America.

What is WATERROWER's phone number?

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You can contact WATERROWER's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WATERROWER's official website and social media links?

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WATERROWER's official website is waterrower.com and has social profiles on LinkedIn.

How much revenue does WATERROWER generate?

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As of October 2025, WATERROWER's annual revenue is estimated to be $8.4M.

What is WATERROWER's SIC code NAICS code?

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WATERROWER's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does WATERROWER have currently?

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As of October 2025, WATERROWER has approximately 201 employees across 4 continents, including North AmericaEuropeSouth America. Key team members include President, Ceo: P. K.Owner: A. P.President: C. A.. Explore WATERROWER's employee directory with LeadIQ.

What industry does WATERROWER belong to?

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WATERROWER operates in the Wellness and Fitness Services industry.

What technology does WATERROWER use?

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WATERROWER's tech stack includes Amazon Web ServicesMagentoMicrosoft 365Node.jsGoogle Tag ManagerBootstrapUIKitGoogle Analytics.

What is WATERROWER's email format?

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WATERROWER's email format typically follows the pattern of First@waterrower.com. Find more WATERROWER email formats with LeadIQ.

When was WATERROWER founded?

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WATERROWER was founded in 1988.
WATERROWER

WATERROWER

Wellness and Fitness ServicesUnited States201-500 Employees

WaterRower Inc. designs and manufactures superb indoor rowing simulators for both private and commercial use.

The WaterRower Inc. was originally designed in 1988 by John Duke, the inventor of WaterRower's unique WaterFlywheel.

The original offices and workshops were and continue to be based in based in Rhode Island, in the small coastal town of Warren.

WaterRower (UK) Ltd was formed in 1991 to market and distribute the WaterRower throughout Europe under license to WaterRower Inc. Initially the company had offices in Fulham in London.

A 1993 agreement provided WaterRower (UK) Ltd with the additional right to manufacture the WaterRower, under license, for Europe. Workshops were established in the idyllic stately home of the Earl and Countess of Sandwich, Mapperton Manor. In 1995, the company consolidated its offices and workshop under one roof, in Ravenscourt Park in West London, which remain to be the European Headquarters to this day.

We at WaterRower have a simple quest, to allow others to experience the physical benefits and physiological pleasure which is the pastime of rowing.

Rowing has long been recognized as the perfect aerobic sport. It has historically been pastime of only the privileged few.

We at WaterRower hope to take the body and spirit enhancing benefits of rowing to all.

 - Exceeding our customer expectations

- Striving to deliver our customers rowing machines of exemplary design, quality and service.

Section iconCompany Overview

Headquarters
520 Metacom Ave, Warren, Rhode Island 02885, US
Phone number
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1988
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    WATERROWER's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    WATERROWER's revenue is estimated to be in the range of $10M$25M

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