Insights

Strong Market Presence WaterRower has established a solid footprint in both the US and European markets, with strategic partnerships and distribution channels, creating opportunities to expand into new international markets or deepen presence in existing ones.

Innovative Product Launches The recent launch of the Metallic HiRise Pro tailored for commercial gyms indicates ongoing innovation and interest in high-end, durable rowing machines, presenting opportunities to target upscale fitness centers and wellness facilities.

Strategic Partnerships Partnerships with key fitness retailers and industry players like Ergatta, Fitness West, and Solo Fitness suggest a focus on expanding sales channels, which can be leveraged to upsell or introduce new product lines to these established partners.

Technological Integration With recent adoption of Bluetooth connectivity and cloud-based solutions, WaterRower demonstrates technological advancement that appeals to tech-savvy fitness enthusiasts and commercial clients seeking connected workout solutions.

Acquisition & Growth Strategy The acquisition of Cityrow and ongoing expansion efforts reflect a growth-oriented approach, presenting opportunities for cross-selling complementary fitness products and capitalizing on the company’s consolidating market position.

Similar companies to WATERROWER

WATERROWER Tech Stack

WATERROWER uses 8 technology products and services including Amazon Web Services, Cart Functionality, Alokai, and more. Explore WATERROWER's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Cart Functionality
    E-commerce
  • Alokai
    E-commerce Platforms
  • Cloudflare Bot Management
    Security
  • UIKit
    UI Frameworks
  • Animate.css
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Adobe Fonts
    Web Fonts

Media & News

WATERROWER's Email Address Formats

WATERROWER uses at least 1 format(s):
WATERROWER Email FormatsExamplePercentage
First@waterrower.comJohn@waterrower.com
69%
Last@waterrower.comDoe@waterrower.com
15%
First_Last@waterrower.comJohn_Doe@waterrower.com
10%
First.Last@waterrower.comJohn.Doe@waterrower.com
6%

Frequently Asked Questions

Where is WATERROWER's headquarters located?

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WATERROWER's main headquarters is located at 520 Metacom Avenue Warren, Rhode Island 02885 United States. The company has employees across 4 continents, including North AmericaEuropeSouth America.

What is WATERROWER's phone number?

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You can contact WATERROWER's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WATERROWER's official website and social media links?

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WATERROWER's official website is waterrower.com and has social profiles on LinkedIn.

What is WATERROWER's NAICS code?

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WATERROWER's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does WATERROWER have currently?

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As of May 2026, WATERROWER has approximately 54 employees across 4 continents, including North AmericaEuropeSouth America. Key team members include President, Ceo: P. K.President: C. A.President: P. A.. Explore WATERROWER's employee directory with LeadIQ.

What industry does WATERROWER belong to?

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WATERROWER operates in the Wellness and Fitness Services industry.

What technology does WATERROWER use?

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WATERROWER's tech stack includes Amazon Web ServicesCart FunctionalityAlokaiCloudflare Bot ManagementUIKitAnimate.cssHTTP/3Adobe Fonts.

What is WATERROWER's email format?

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WATERROWER's email format typically follows the pattern of First@waterrower.com. Find more WATERROWER email formats with LeadIQ.

When was WATERROWER founded?

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WATERROWER was founded in 1988.

WATERROWER

Wellness and Fitness ServicesRhode Island, United States51-200 Employees

WaterRower Inc. designs and manufactures superb indoor rowing simulators for both private and commercial use.

The WaterRower Inc. was originally designed in 1988 by John Duke, the inventor of WaterRower's unique WaterFlywheel.

The original offices and workshops were and continue to be based in based in Rhode Island, in the small coastal town of Warren.

WaterRower (UK) Ltd was formed in 1991 to market and distribute the WaterRower throughout Europe under license to WaterRower Inc. Initially the company had offices in Fulham in London.

A 1993 agreement provided WaterRower (UK) Ltd with the additional right to manufacture the WaterRower, under license, for Europe. Workshops were established in the idyllic stately home of the Earl and Countess of Sandwich, Mapperton Manor. In 1995, the company consolidated its offices and workshop under one roof, in Ravenscourt Park in West London, which remain to be the European Headquarters to this day.

We at WaterRower have a simple quest, to allow others to experience the physical benefits and physiological pleasure which is the pastime of rowing.

Rowing has long been recognized as the perfect aerobic sport. It has historically been pastime of only the privileged few.

We at WaterRower hope to take the body and spirit enhancing benefits of rowing to all.

 - Exceeding our customer expectations

- Striving to deliver our customers rowing machines of exemplary design, quality and service.

Section iconCompany Overview

Headquarters
520 Metacom Avenue Warren, Rhode Island 02885 United States
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1988
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    WATERROWER's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    WATERROWER's revenue is estimated to be in the range of $25M$50M

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