Sustainability Edge Wattyl is part of Hempel, a sustainability-driven coatings leader. This positions them to pursue expansion in eco-friendly, energy-efficient protective and decorative coatings for buildings, infrastructure, and marine projects, offering cross-sell opportunities for energy performance and lifecycle cost reduction messaging.

New Market Partners Recent partnerships and leadership appointments in 2024 indicate an openness to collaborate with agencies and design partners. Use these developments to propose joint marketing, specification-led campaigns, and tenant retrofit programs with architecture firms and contractors across Australia and New Zealand.

Coatings Portfolio Diverse application footprint across decorative, marine, infrastructure and energy sectors suggests opportunities to upsell premium finishes, anti-corrosion systems, and energy-saving coatings for large-scale projects, government infrastructure tenders, and commercial real estate renovations.

Digital & Data Enablement Existing tech stack (Salesforce, SAP, Hyperion, MicroStrategy) supports CRM, pricing, and analytics. This enables targeted account-based selling, precise forecasting, and data-driven campaigns to raise share of wallet with current customers and identify synergy with allied suppliers in ongoing project pipelines.

Revenue Growth Outlook With revenue in the mid-range of tens of millions and a strategic regional footprint, there is room to scale through channel partnerships, specification-driven sales, and expansion into high-value segments such as energy, infrastructure, and marine coatings, leveraging Hempel’s global brand and sustainability narrative.