Service Diversification Waukesha Graphics Systems offers a broad range of printing, mailing, and finishing supplies, and brokers used equipment alongside new products, presenting opportunities to upsell comprehensive solutions to clients seeking one-stop-shop services.

Small Business Niche With a lean team and revenue between one million and ten million dollars, the company is well-positioned to target small to medium-sized businesses looking for cost-effective printing and mailing solutions that can help them remain competitive.

Technology Stack Utilizing web-based tools like YUI and Apache Traffic Server indicates potential for digital marketing and online sales expansion, enabling targeted outreach to customers seeking equipment brokering and supply services.

Market Opportunities The company's focus on cost-saving mailing and addressing supplies aligns with current trends toward efficient, budget-conscious business operations, offering a sales avenue in expanding print management and mailing solutions.

Strategic Positioning Positioning as both a consultant and a supplier creates trust with clients, offering cross-selling opportunities for businesses seeking production improvements or new services, thus highlighting potential for expanding customer relationships.