Work From Wave Leverage the existing Work From the Wave program to upsell extended business and corporate retreat packages, targeting mid-sized hospitality clients seeking venue diversification and hybrid working environments.

Boutique Upsell Promote premium experiences around the rooftop High Crest space and seasonal amenities to capture higher ADR opportunities, appealing to corporate groups, wedding parties, and luxury leisure segments.

Tech Enablement Position Wave Resort as a tech-friendly venue by highlighting Yardi, security, and modern IT stack capabilities to attract group housing management, event planners, and hospitality partners requiring streamlined operations.

Mid-Market Fit Target similar sized properties and regional operators for cross-sell opportunities, using competitive benchmarks (revenue in the $25–$50M range and 51–200 employees) to tailor partnerships and joint marketing.

Coastal Trends Align offerings with coastal leisure trends and seasonal experiences to capture demand from beachside tourism, wellness travelers, and event organizers seeking scenic venues with exclusive amenities.