Markets and scale Wave serves over 300,000 businesses across the UK, indicating a broad potential addressable market for utility services and efficiency programs, with room to upsell bundled multi-utility offerings and long-term contracts.

Joint venture heritage Born from a joint venture of Anglian Water Business and NWG Business, Wave combines expertise in customer service, billing, and value-added services, presenting an opportunity to position as a partner for streamlined onboarding, billing consolidation, and cross-sell of efficiency solutions.

Efficiency focus Wave emphasizes efficiency measures to lower client bills and reduce consumption, making it a strong candidate for sales conversations around energy-water-carbon sustainability programs, IoT-enabled monitoring, and advisory services that reduce total cost of ownership.

Tech-enabled delivery With a modern tech stack including AWS, Azure, Zoho, and communications tools, Wave is positioned to adopt additional digital solutions such as data analytics, CRM enhancements, and API integrations to accelerate sales cycles and improve customer experience.

Growth opportunities Revenue in the mid-range and a mid-sized employee base signal opportunities to pursue mid-market and enterprise-style deals, expand to multi-region or multi-utility contracts, and upsell additional value-added services to existing 300k+ business customers.