Growth Opportunities Xero's expanding focus on IT and digital services presents a significant opportunity for sales of cloud-based accounting and automation solutions, especially as they seek to modernize their infrastructure and streamline operations.

International Expansion With recent international revenue analysis and ongoing overseas market efforts, there is potential to offer localized or multi-language financial SaaS products that enhance global scalability and compliance.

Transformation Drives Xero’s multi-year transformation strategy aligned with Lexmark assets signals an openness to innovative integrations and enterprise-grade solutions that can support large-scale digital transformation initiatives.

Risk and Recovery Given the company's current financial challenges and industry headwinds, offering flexible, cost-effective solutions that help improve efficiency and reduce costs could appeal to their strategic turnaround efforts.

Employee & Customer Engagement Xero’s sizeable employee base and over 4.2 million subscribers suggest a need for enhanced customer success tools, training platforms, and engagement software to improve user retention and satisfaction.