Emerging market focus Wax Myrtle specializes in helping US emerging tech startups expand into international growth markets with emphasis on China and Japan, presenting a clear path for sales teams to identify Asia-Pacific expansion opportunities for their clients.

Performance based model The company operates on a results-driven, revenue-sharing model rather than upfront retainers, making it attractive to startups seeking low-risk partnerships and scalable channel-based growth in new markets.

Channel partner strategy Wax Myrtle identifies mature Asian distribution and reseller partners and cultivates joint business plans, offering a channel-first approach that can help SDRs target qualified partners and accelerate deal flow in Asia.

Local market enablement Services include localizing marketing collateral, recruiting premier channel partners, and providing pre/post-sales support, enabling faster time-to-value and reducing localization and onboarding friction for new market entries.

Tech and data footprint Utilizes a tech stack and analytics-oriented approach (including Google Analytics and data tools) to measure reach and optimize campaigns, suggesting opportunities to align customer tech ecosystems with Wax Myrtle’s market entry services.