WayBetter Email Format
Wellness and Fitness ServicesNew York, United States11-50 Employees
WayBetter develops digital wellness solutions that blend gamification, social support, and financial incentives to help people build durable healthy habits across weight management, fitness, nutrition, and mindset. The platform is designed to support individuals using GLP-1 therapies by promoting muscle retention, healthier eating, and a positive mindset, with the aim of making ongoing progress more sustainable. Based in New York, NY, WayBetter serves a large user base with over 1.4 million participants and collaborates with employers, insurers, and healthcare providers to extend its programs to broader populations on GLP-1 therapies. The company also partners with academic researchers to test digital behavior-change interventions through customizable programs and data collection methods, and has worked with top universities publishing results in peer-reviewed journals.