GLP-1 Partnerships WayBetter’s platform is well positioned to support patients on GLP-1 therapies by promoting muscle retention, healthy eating, and positive habits through gamification and social support. The product can be sold as a patient- and population-level solution to employers, insurers, and healthcare providers seeking to improve adherence and outcomes in GLP-1 programs. Consider pilots with health plan sponsors or employer health benefits teams to quantify engagement, adherence, and potential cost savings, with a focus on scalable, turnkey deployment.

Employer Wellness WayBetter offers private, customized programs with flexible incentive models (monetary, non-monetary, or none) that can be deployed at scale for corporate clients. This is attractive to benefits leaders seeking measurable engagement and ROI and can be integrated with existing wellness platforms and HR tech. Propose initial outreach to HR or benefits leaders with a pilot to demonstrate engagement uplift and program adherence.

Research Collaborations Partner with academic researchers to run digital behavior change interventions and validate effectiveness across populations. The platform supports private studies with customized incentive structures, data collection via prompts, media uploads, and device integration, enabling publishers and funders to co-create evidence and publish results. Potential sales angle includes sponsored studies, licensing, or white-label collaboration agreements with universities and research consortia.

White-label Platform Offer white-label or private-branded versions of WayBetter for health systems, employer coalitions, or insurers who want to embed the platform under their own branding. This includes private programs, customized incentives, and the ability to test digital interventions within a client ecosystem. Position as a scalable solution to extend existing programs and accelerate adoption of GLP-1 and weight-management initiatives.

Data & Analytics Leverage the platform’s data assets to provide outcome analytics and engagement insights to clients and researchers. The ability to collect data from prompts, photos, videos, and devices enables tailored dashboards and ROI storytelling for payers and employers. Propose data-sharing agreements, co-authored case studies, or analytics-focused licensing to monetize the insights while maintaining privacy and compliance.