WayBetter

Wellness and Fitness ServicesNew York, United States11-50 Employees

WayBetter is a company that's reimagining how to build healthy habits that stick. We turn knowledge and good intentions into action. Our novel solution is a mix of gamification, social support, and financial incentives. It works! We’ve had over 1.4M users and sky-high efficacy and engagement in our weight loss, fitness, nutrition, and mindset games. Bootstrapped to 50 employees with $7.5M from angels. Founder dropped out of HBS to launch his first startup which he sold for $33M. We've partnered with top universities and published our results in peer-reviewed journals. 

GLP-1 therapies are revolutionary, but the journey doesn’t end with a prescription. We've designed the WayBetter app to help people unlock the full potential of these medicines by promoting muscle retention, better eating habits, and positivity, leading to consistent progress. Through gamification, social support, and clear goal-setting, we aim to make the GLP-1 journey more sustainable and enjoyable. WayBetter can partner with employers, insurers, and healthcare providers to help populations succeed with GLP-1 therapies. 

We also partner with academic researchers and students to advance the science of behavior change and evaluate the effectiveness of our products. We can create private, customized programs to test digital behavior change interventions with a wide range of incentive models (monetary, non-monetary, or none). Collect data through text-based prompts or questions, photos, videos, or synced devices like step counters or heart rate monitors. Contact us if you're interested in collaborating or have an idea for a study that could be run on our platform.

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