Wayin, a Cheetah Digital Company

Technology, Information and InternetColorado, United States11-50 Employees

Wayin, based in Denver, Colorado, offers a platform that helps marketers design engaging, interactive experiences to collect zero-party data without requiring technical expertise. The solution features more than 85 formats with a clear value exchange, enabling the capture of consumer preferences, motivations, and purchase intent across digital channels. It supports rapid configuration and publication across owned, earned, and paid touchpoints—including websites, microsites, mobile apps, in-venue screens, social stories, and ad units—and has recorded over 1.2 billion zero-party data records in the last two calendar years. 

Its customer base consists of marketers and brands seeking consent-based data to tailor messaging and campaigns across channels, addressing the needs for scalable, cross-channel data collection. Wayin operates within the technology, information and internet industry and is positioned as part of Cheetah Digital, a larger cross-channel marketing technology company.

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