Expanding Product Range Wayland Games offers a vast and diverse catalog of tabletop hobbies and related accessories, creating opportunities to upsell complementary products such as custom dice towers, magnets, and gaming accessories to existing customers.

Potential Partnerships The company's frequent engagement with popular franchises like Warhammer, Star Wars, and Magic the Gathering suggests opportunities for collaborations or exclusive product offerings with related brands or content creators within the gaming niche.

Digital Engagement With a strong online presence across multiple social platforms and an emphasis on value-driven sales, there is potential to develop targeted digital marketing campaigns and loyalty programs that further increase customer retention and lifetime value.

Market Positioning As Europe's largest independent tabletop retailer, Wayland Games can leverage its leadership stature to expand into new markets or introduce premium, limited-edition products appealing to dedicated hobbyists and collectors.

Technology Utilization The company's use of advanced tech tools like Gatsby, Scala, and social media integrations indicates a modern infrastructure that can support advanced e-commerce features such as personalized recommendations, subscription services, or exclusive member benefits to grow revenue streams.