Integrated IT Solutions Waypoint positions itself as a single vendor for hardware, software, and professional services, with a Dell Technologies partnership. This enables cross-sell opportunities across hardware refresh cycles, software licenses, and end-to-end implementation and support services, making it easier for clients to consolidate vendors.

Cybersecurity Opportunity The ransomware incident in 2026 highlights cybersecurity as a top priority for Waypoint's clients, creating opportunities to offer security assessments, disaster recovery planning, backup solutions, endpoint protection, managed detection, and incident response services, complemented by training and knowledge transfer.

Dell Partner Advantage Leverage the established Dell relationship to propose integrated solutions that combine Dell hardware with managed services, virtualization, data protection, and cloud-ready software, targeting clients planning refreshes or IT modernization.

Vertical Focus Waypoint's past alliance with Zenith Energy demonstrates capability in chemical and petrochemical storage and terminal operations; this experience can be leveraged to target energy and logistics customers with industry-specific solutions.

SMB Services Growth With a small-to-medium sized client base, Waypoint can scale managed services, cloud onboarding, monitoring, and proactive IT support, leveraging its repeatable solution methodology and knowledge transfer to upsell ongoing engagements.