Community Fitness Hub Leverage Wayside’s position as a full-service community gym with youth programs and family amenities to upsell corporate wellness packages, after-work group classes, and membership tiers that include child care and family access.

Youth & Performance capitalize on recent partnerships with Gray’s Anatomy Inc. and Universaltennis to propose youth development programs, athletic acceleration camps, and performance-focused training facilities for local schools and clubs.

Event & Fundraising Explore partnerships around recurring events like Pedal to End Cancer to position corporate sponsorships, branded wellness challenges, and charity event hosting as revenue streams and community engagement opportunities.

Digital Presence Utilize the existing tech stack and social integrations to offer targeted digital campaigns for lead generation, tiered memberships, and local marketing, highlighting family-friendly amenities and performance-focused programs.

Growth & Scalability With a mid-market revenue range and a modest employee base, explore B2B services such as facility rental for tournaments, summer camps, corporate wellness workshops, and partner referrals to broaden revenue beyond standard memberships.