Community Focus Leverage Wayside’s emphasis on a welcoming, full-service member experience to cross-sell family-friendly programs, youth activities, and childcare services to attract multi-member households and increase member retention.

Partnership Opportunities Capitalize on past and ongoing partnerships with Gray’s Anatomy, Universaltennis, and American Cancer Society to propose co-branded events, sponsorships, or joint programming that can expand reach and create new revenue streams.

Performance Center Explore B2B and B2C offerings around the Performance Center, such as youth fitness camps, personal training bundles, and corporate wellness programs that can be scaled regionally.

Digital Presence Utilize the existing tech stack and WordPress/MySQL footprint to propose digital membership drives, online coaching, and e-commerce enhancements for gear, classes, and programs to boost online conversions.

Sponsorship & Charity Build sponsorship packages around events like Pedal to End Cancer and community initiatives to attract sponsors, equipment partners, and local businesses seeking visibility with active family and athlete demographics.