Local Market Focus WBKB-TV serves the Northeast Michigan area, making it an ideal partner for regional advertising campaigns targeting local businesses and communities seeking tailored broadcast and digital marketing solutions.

Diverse Programming With affiliations to CBS, Fox, NBC, and ABC, WBKB offers access to a broad and varied audience demographic, providing opportunities for targeted advertising across multiple viewer segments through traditional and digital channels.

Digital Expansion The station operates multiple digital subchannels, including NBC, ABC, and Fox, creating opportunities to leverage digital advertising and syndication packages across these platforms for increased reach.

High-Profile Content WBKB regularly hosts high-profile figures and local leaders, providing a platform for sponsored segments, branded content, and partnership opportunities aligned with community engagement and local interest stories.

Engaged Local Audience As the only commercial station in Northeast Michigan, WBKB commands a captive local audience, presenting opportunities for highly targeted and effective advertising campaigns that maximize regional brand visibility.