Local Market Leadership As the only commercial television station in Northeast Michigan, WBKB-TV holds a dominant local market position, providing extensive opportunities for targeted advertising campaigns to regional businesses seeking to reach a dedicated audience.

Diverse Programming Portfolio With affiliations to CBS, Fox, NBC, and ABC, WBKB-TV offers a broad programming lineup that attracts various viewer segments, creating multiple avenues for cross-platform advertising and sponsorship opportunities across different demographic groups.

Growth Through Digital Expansion Recent additions of digital subchannels for major networks enhance the station’s digital footprint, offering increased inventory for digital advertising and data-driven marketing initiatives to brands looking for multi-channel engagement.

High-Profile Hires The station’s recent employment of prominent figures such as Pete Buttigieg and Mike Pence indicates a focus on high-impact news coverage and special programming, which presents opportunities for premium sponsorships and branded content partnerships.

Engaged Community Presence WBKB-TV actively participates in community affairs with locally relevant programming and initiatives, opening prospects for local event sponsorships, community-based campaigns, and CSR collaborations with purpose-driven brands.