Local Network Reach Part of Bonten Media Group with affiliations to ABC, NBC, FOX, CW and Telemundo, WCTI TV 12 and FOX 8/14 offer broad network reach in local markets. Access to multiple major networks enables bundled ad packages across TV and digital assets to reach diverse audiences. Ideal for regional advertisers targeting North Carolina audiences and cross-network promotions.

Digital Advertising Stack Leveraging GumGum, Open Graph, Video.js, React Native for Web, jQuery UI, Microsoft Azure and Apache, the stations support programmatic and video advertising, dynamic creatives, and robust digital distribution. This enables cross-channel campaigns that combine on-air exposure with digital targeting, measurement, and retargeting.

CSR & Community Recent partnership with the American Red Cross highlights commitment to community relief and humanitarian initiatives. This opens opportunities for cause-marketing sponsorships, volunteer-driven campaigns, and nonprofit collaborations that resonate with local audiences and advertisers.

Growth Opportunities With a solid revenue base and mid-sized team, opportunities exist to grow through digital add-ons, branded content, local events, and expanded sponsorships. Propose packaged deals that combine on-air, digital, and social touchpoints to monetize local businesses and attract advertisers seeking integrated campaigns.

Local Market Access Based in New Bern, NC, the stations have a strong local footprint and relationships, enabling geotargeted campaigns for small businesses and regional brands. Opportunities for local content sponsorships, community events, and cross-promotion with sister stations in the network.