Insights

Global Market Presence With operations spanning over 176 countries and established distribution across 62 trade channels, WD-40 Company presents significant cross-border sales opportunities. Targeting regional distributors and local retailers can expand market penetration and diversify revenue streams.

Diverse Product Expansion Recent launches like the WD-40 microfiber towels demonstrate the company's willingness to innovate and attract new customer segments. Exploring additional complementary maintenance or cleaning products could open up new sales avenues within existing customer bases.

Strategic Partnerships Collaborations with educational institutions and industrial partners indicate a proactive approach to brand promotion and market engagement. Building further alliances with industry leaders and educational entities can enhance brand visibility and create tailored sales opportunities.

Technology Adoption Utilizing advanced tech stacks such as Salesforce Marketing Cloud and AWS allows for targeted marketing and data-driven sales strategies. Leveraging these tools for personalized outreach can improve lead conversion rates and customer retention efforts.

Focused Maintenance Solutions With 90 percent of net sales coming from maintenance products, there is a clear opportunity to deepen relationships within industrial, commercial, and residential maintenance sectors. Strengthening these channels and offering customized solutions can lead to increased sales volume and customer loyalty.

WD-40 Company Tech Stack

WD-40 Company uses 8 technology products and services including Canva, Amazon Web Services, SnapLogic, and more. Explore WD-40 Company's tech stack below.

  • Canva
    Audio, Video, Graphics
  • Amazon Web Services
    Cloud Hosting
  • SnapLogic
    Data Integration
  • Workday
    Human Resource Management System
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Algolia
    Search Engines
  • Cloudflare Bot Management
    Security
  • Nginx
    Web Servers

Media & News

WD-40 Company's Email Address Formats

WD-40 Company uses at least 2 format(s):
WD-40 Company Email FormatsExamplePercentage
FLast@wd40.comJDoe@wd40.com
88%
Last@wd40.comDoe@wd40.com
6%
FirstL@wd40.comJohnD@wd40.com
3%
LastFir@wd40.comDoeJoh@wd40.com
1%
F_Last@wd40.comJ_Doe@wd40.com
1%
First_Last@wd40.comJohn_Doe@wd40.com
1%
FLast@wd40company.comJDoe@wd40company.com
73%
LastFir@wd40company.comDoeJoh@wd40company.com
17%
FirstLast@wd40company.comJohnDoe@wd40company.com
6%
First.Last@wd40company.comJohn.Doe@wd40company.com
4%

Frequently Asked Questions

Where is WD-40 Company's headquarters located?

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WD-40 Company's main headquarters is located at 9715 Businesspark Avenue San Diego, California 92131 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is WD-40 Company's phone number?

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You can contact WD-40 Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WD-40 Company's official website and social media links?

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WD-40 Company's official website is wd40company.com and has social profiles on LinkedIn.

How much revenue does WD-40 Company generate?

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As of March 2026, WD-40 Company's annual revenue is estimated to be $537M.

What is WD-40 Company's SIC code NAICS code?

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WD-40 Company's SIC code is 2911 - Petroleum Refining NAICS code is 4246 - Chemical and Allied Products Merchant Wholesalers.

How many employees does WD-40 Company have currently?

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As of March 2026, WD-40 Company has approximately 929 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. C.Chief Technology Officer: T. H.Vice President Supply Chain: T. N.. Explore WD-40 Company's employee directory with LeadIQ.

What industry does WD-40 Company belong to?

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WD-40 Company operates in the Wholesale Chemical and Allied Products industry.

What technology does WD-40 Company use?

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WD-40 Company's tech stack includes CanvaAmazon Web ServicesSnapLogicWorkdaySalesforce Marketing CloudAlgoliaCloudflare Bot ManagementNginx.

What is WD-40 Company's email format?

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WD-40 Company's email format typically follows the pattern of FLast@wd40.com. Find more WD-40 Company email formats with LeadIQ.

When was WD-40 Company founded?

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WD-40 Company was founded in 1953.

WD-40 Company

Wholesale Chemical and Allied ProductsCalifornia, United States501-1000 Employees

Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries.  Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%.

WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego.  Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future.

Our “Why”
We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.

Our “How”
We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. 

Our “What”
Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.

In the company's 70 year history, there has not been a reduction in force.  We work diligently to ensure that our approach to workforce planning and hiring is conservative to ensure sustainable workforce in good times and bad. We invest carefully and our people and take seriously the commitment we make to hiring, developing and retaining. This aligns with our people first strategy: our people are not disposable.

Section iconCompany Overview

Headquarters
9715 Businesspark Avenue San Diego, California 92131 United States
Phone number
SIC Code
2911 - Petroleum Refining
NAICS Code
4246 - Chemical and Allied Products Merchant Wholesalers
Founded
1953
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    WD-40 Company's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    WD-40 Company's revenue is estimated to be in the range of $500M$1B

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