Insights

Global Market Reach WD-40 Company maintains a robust presence across 176 countries through 62 trade channels, representing a significant opportunity to expand into emerging markets and localized segments by leveraging their well-recognized brand and diversified distribution channels.

Diversified Product Portfolio While maintenance products make up around 90 percent of sales, the recent launches of innovative microfiber towels and collaborations indicate a potential to cross-sell complementary cleaning and homecare solutions, opening new revenue streams.

Strategic Partnerships Recent collaborations with educational institutions and international distributors highlight opportunities to develop tailored B2B partnerships, increasing market penetration in industrial, educational, and commercial sectors.

Innovation & Product Expansion The company's investment in launching new microfiber towels and co-developing products suggests a focus on product innovation that appeals to customer needs, offering upsell opportunities for existing clients and prospects seeking high-quality maintenance solutions.

Digital Engagement With a tech stack that includes platforms like Salesforce Marketing Cloud and AWS, WD-40 Company is well-positioned to enhance its digital marketing efforts, enabling targeted campaigns and personalized outreach to industrial and retail segments for deeper market engagement.

WD-40 Company Tech Stack

WD-40 Company uses 8 technology products and services including Canva, Amazon Web Services, SnapLogic, and more. Explore WD-40 Company's tech stack below.

  • Canva
    Audio, Video, Graphics
  • Amazon Web Services
    Cloud Hosting
  • SnapLogic
    Data Integration
  • Workday
    Human Resource Management System
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Algolia
    Search Engines
  • Cloudflare Bot Management
    Security
  • Nginx
    Web Servers

Media & News

WD-40 Company's Email Address Formats

WD-40 Company uses at least 2 format(s):
WD-40 Company Email FormatsExamplePercentage
FLast@wd40.comJDoe@wd40.com
89%
Last@wd40.comDoe@wd40.com
5%
FirstL@wd40.comJohnD@wd40.com
3%
LastFir@wd40.comDoeJoh@wd40.com
1%
F_Last@wd40.comJ_Doe@wd40.com
1%
First_Last@wd40.comJohn_Doe@wd40.com
1%
FLast@wd40company.comJDoe@wd40company.com
74%
LastFir@wd40company.comDoeJoh@wd40company.com
17%
FirstLast@wd40company.comJohnDoe@wd40company.com
5%
First.Last@wd40company.comJohn.Doe@wd40company.com
4%

Frequently Asked Questions

What is WD-40 Company's phone number?

Minus sign iconPlus sign icon
You can contact WD-40 Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WD-40 Company's official website and social media links?

Minus sign iconPlus sign icon
WD-40 Company's official website is wd40company.com and has social profiles on LinkedIn.

How much revenue does WD-40 Company generate?

Minus sign iconPlus sign icon
As of December 2025, WD-40 Company's annual revenue is estimated to be $537M.

What is WD-40 Company's SIC code NAICS code?

Minus sign iconPlus sign icon
WD-40 Company's SIC code is 2911 - Petroleum Refining NAICS code is 4246 - Chemical and Allied Products Merchant Wholesalers.

How many employees does WD-40 Company have currently?

Minus sign iconPlus sign icon
As of December 2025, WD-40 Company has approximately 903 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. C.Chief Technology Officer: T. H.Vice President Supply Chain: T. N.. Explore WD-40 Company's employee directory with LeadIQ.

What industry does WD-40 Company belong to?

Minus sign iconPlus sign icon
WD-40 Company operates in the Wholesale Chemical and Allied Products industry.

What technology does WD-40 Company use?

Minus sign iconPlus sign icon
WD-40 Company's tech stack includes CanvaAmazon Web ServicesSnapLogicWorkdaySalesforce Marketing CloudAlgoliaCloudflare Bot ManagementNginx.

What is WD-40 Company's email format?

Minus sign iconPlus sign icon
WD-40 Company's email format typically follows the pattern of FLast@wd40.com. Find more WD-40 Company email formats with LeadIQ.

When was WD-40 Company founded?

Minus sign iconPlus sign icon
WD-40 Company was founded in 1953.

WD-40 Company

Wholesale Chemical and Allied ProductsCalifornia, United States501-1000 Employees

Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries.  Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%.

WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego.  Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future.

Our “Why”
We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.

Our “How”
We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. 

Our “What”
Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.

In the company's 70 year history, there has not been a reduction in force.  We work diligently to ensure that our approach to workforce planning and hiring is conservative to ensure sustainable workforce in good times and bad. We invest carefully and our people and take seriously the commitment we make to hiring, developing and retaining. This aligns with our people first strategy: our people are not disposable.

Section iconCompany Overview

Phone number
SIC Code
2911 - Petroleum Refining
NAICS Code
4246 - Chemical and Allied Products Merchant Wholesalers
Founded
1953
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    WD-40 Company's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    WD-40 Company's revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.