Growth Opportunity Target WDEF-TV for expanded digital advertising and program syndication partnerships leveraging their CBS affiliate reach in Chattanooga and the Tennessee Valley, with emphasis on cross-channel campaigns using their current tech stack including Adobe Creative Cloud, The Trade Desk and Taboola.

Local Engagement Propose community-focused sponsorships and public service announcements tied to health and wellness initiatives, leveraging recent news coverage and partnerships (e.g., health commissioner appointment and vaccine-related efforts) to deepen brand goodwill and local advertiser relevance.

Digital Expansion Position services around WDEF-TV’s digital presence and programmatic buying needs using The Trade Desk and Amazon Web Services to optimize audience targeting, measurement, and content delivery across OTT and digital platforms.

Content Monetization Offer enhanced content management and distribution solutions for syndicated programming and local content, including video hosting, analytics, and rights management to maximize monetization of popular shows like Judge Judy and The Andy Griffith Show.

Strategic Partnerships Leverage relationships with technology providers in their stack (New Relic, KnowBe4, Zoom, Shopify) to propose integrated marketing, security, and e-commerce solutions for advertisers, station operations, and community partners seeking streamlined workflows.