Niche Fit We Do Wellness positions as a global business development partner for wellness oriented brands, including Alcoholic beverages in moderation, natural/organic foods, and natural personal care. This suggests opportunities to cross-sell BD services to emerging wellness brands seeking global distribution and market entry strategies.

Revenue Model The firm operates on success-based fees or equity stakes after an initial setup period, aligning incentives with client growth. This indicates sales conversations should emphasize ROI, milestone-based engagements, and potential co-investment scenarios to close deals.

Tech Enablement Use of cloud and web technologies (AWS, Microsoft 365, GoDaddy, Nginx, jQuery, Bootstrap) signals capability to support scalable digital operations for partner brands. Sales pitches can highlight streamlined onboarding, collaboration tooling, and robust hosting for global expansion efforts.

Small Team, Global Ambition With a lean 2-10 employee base and a global distribution mandate, there is a premium on strategic partnerships, outsourced marketing, and fractional leadership. Target collaborations with mid-size wellness brands seeking rapid international presence and flexible BD leadership.

Market Positioning Comparables show alignment with wellness and healthcare-enabling platforms, suggesting opportunities to pitch to wellness and emerging health service networks that value integrated BD, market entry, and alliance formation to scale revenue across geographies.