Growing Revenue We Feed Raw has established a solid revenue base between $10M and $25M, indicating a strong market presence and potential for expansion, especially with new product offerings like freeze-dried raw food which can attract more customers.

Product Innovation The recent launch of freeze-dried raw dog food demonstrates the company's commitment to product innovation, creating opportunities to upsell existing customers and attract new segments interested in specialized, shelf-stable raw pet foods.

Market Expansion As a coast-to-coast provider with a focus on raw pet nutrition, We Feed Raw can leverage its broad distribution to tap into emerging trends in premium pet food markets, increasing cross-selling opportunities with retailers and online platforms.

Talent Acquisition The appointment of a Director of Lifecycle Marketing indicates a focus on customer engagement and retention strategies, opening opportunities to develop targeted sales campaigns and loyalty programs for existing customers.

Competitive Positioning Positioned alongside similar mid-sized companies in the pet food industry, We Feed Raw’s emphasis on raw and freeze-dried products offers a competitive advantage to attract health-conscious pet owners seeking high-quality, innovative nutrition options.