Expanding Product Line We Feed Raw's recent launch of Freeze-Dried Raw Food for Dogs indicates a strategic expansion into new product formats, presenting opportunities to upsell existing customers and attract premium segment clients seeking alternative feeding options.

Technology Utilization The company's adoption of digital marketing tools like Microsoft Advertising, Bing Ads, and review platforms such as Yotpo suggests a strong online presence that can be leveraged for targeted advertising campaigns and customer acquisition efforts.

Market Positioning With revenue between 10M and 25M and a relatively small team, We Feed Raw appears to occupy a niche market with growth potential, especially among health-conscious pet owners looking for high-quality raw pet food solutions.

Leadership & Talent Recent appointment of a Director of Lifecycle Marketing indicates a focus on customer retention and engagement, presenting opportunities to develop loyalty programs and tailored marketing initiatives that can boost repeat sales.

Competitive Advantage The company's mission to make raw feeding accessible aligns with rising consumer demand for natural and unprocessed pet foods, positioning We Feed Raw favorably against competitors with broader product offerings and innovative delivery options.