Strategic Partnerships Tighten collaboration with Trex Company as they expand their decking and railing product line; leverage Weekes Forest Products’ distribution reach to accelerate Trex product availability in the upper Midwest and Southeast.

Key Personnel Leverage the recent promotion of John Lesher to COO to position Weekes as a growth partner for customers seeking scalable supply and operational reliability; tailor messaging around operational excellence and service levels.

Expanded Portfolio Highlight and upsell through existing partnerships with Typar weather protection and Tropical Forest Products to bundle complementary building envelope and finishing products, increasing average project size with contractors and dealers.

Market Penetration Utilize Weekes’ multi-location footprint across the Midwest and Southeast to target regional dealers and large retailers with localized supply, inventory availability, and just-in-time delivery for high-demand engineered wood products and fiber cement siding.

Sustainability & Innovation Promote access mats, utility poles, and high-end forest products alongside sustainable decking and composite options from partners to appeal to sustainability-minded contractors and municipal projects seeking durable, compliant solutions.