Regional Market Focus Weichert, Realtors - The Freedom Group primarily serves the Florence, South Carolina area along with the surrounding Pee Dee region, indicating a strong local presence that can be leveraged for targeted marketing and community engagement efforts.

Revenue Scale With annual revenue estimated between $25 million and $50 million and a relatively small team of 11 to 50 employees, there is potential for scalable growth opportunities and untapped market segments within their operational scope.

Service Portfolio The company offers comprehensive real estate services spanning residential, commercial, land, new construction, and development, suggesting opportunities to upsell or cross-sell technology solutions that support diverse real estate transactions.

Technology Stack Utilizing modern tools such as Google Analytics, Twitter typeahead.js, and PHP indicates an openness to digital marketing and online lead generation strategies, opening doors for expanding their tech infrastructure and data analytics capabilities.

Industry Positioning As part of the competitive real estate landscape with regional and national players, emphasizing innovative marketing, customer engagement tools, and operational efficiencies can help differentiate Weichert, Realtors - The Freedom Group in a crowded market.