Target Market Fit Welborne Associates specializes in serving small businesses, providing scalable IT and cybersecurity solutions. This focus opens opportunities to offer tailored security services and managed IT support to small enterprises seeking cost-effective technology enhancements.

Service Expansion With capabilities spanning hardware, software, training, and support services, there is potential to upsell comprehensive cybersecurity packages or ongoing managed services to existing clients aiming to strengthen their IT infrastructure.

Regional Presence Located in La Porte, Indiana, Welborne’s regional footprint offers a chance to build strategic partnerships and reach neighboring small businesses in the Midwest seeking local IT security expertise.

Growth Potential While current revenue ranges from $1M to $10M, expanding marketing efforts to highlight cybersecurity expertise could attract more clients in need of affordable, full-service IT security solutions, driving revenue growth.

Competitive Differentiators Welborne’s emphasis on providing the benefits of an internal IT team without the overhead appeals to small businesses. Leveraging this messaging can differentiate their services amid similar regional tech consultancies and attract cost-conscious clients.