Insights

Strong National Presence Well Told has established a wide-reaching distribution network with over 1,000 retail partners nationwide and an active e-commerce presence, indicating opportunities to expand collaborations with retailers seeking locally inspired, high-quality merchandise.

Market Differentiation Their unique emphasis on reimagining local souvenirs through thoughtful design and community-based storytelling positions them as a distinctive brand in the gift and retail space, ideal for retailers aiming to offer differentiated, meaningful products.

Profitability & Growth With an estimated revenue between 10 million to 25 million dollars, Well Told demonstrates solid financial health and growth potential, making it an attractive partner for strategic expansion and joint marketing initiatives.

Community & Sustainability Their commitment to giving back through the WELL TOLD GIVES program, donating a portion of profits to various charitable causes, aligns with consumer preferences for socially responsible brands, offering a narrative that can be leveraged in co-branded campaigns.

Digital & Design Technologies Utilization of advanced web technologies and design tools suggests they value quality and innovation, providing opportunities to collaborate on digital campaigns, customized product lines, or technology-driven retail solutions that enhance customer engagement.

Well Told Tech Stack

Well Told uses 8 technology products and services including Google Ads, cdnjs, Google Fonts API, and more. Explore Well Told's tech stack below.

  • Google Ads
    Advertising
  • cdnjs
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Mustache
    Javascript Frameworks
  • Cleave.js
    Javascript Libraries
  • VISA
    Miscellaneous
  • CSS
    Web Tools And Plugins
  • Max Mega Menu
    Widgets

Media & News

Well Told's Email Address Formats

Well Told uses at least 1 format(s):
Well Told Email FormatsExamplePercentage
FirstLast@welltolddesign.comJohnDoe@welltolddesign.com
25%
First@welltolddesign.comJohn@welltolddesign.com
25%
First.Last@welltolddesign.comJohn.Doe@welltolddesign.com
25%
FirstLast@welltolddesign.comJohnDoe@welltolddesign.com
25%

Frequently Asked Questions

Where is Well Told's headquarters located?

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Well Told's main headquarters is located at 175 Water Street #4 Exeter, New Hampshire 03833 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Well Told's official website and social media links?

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Well Told's official website is welltolddesign.com and has social profiles on LinkedIn.

What is Well Told's NAICS code?

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Well Told's NAICS code is 44-45 - Retail Trade.

How many employees does Well Told have currently?

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As of February 2026, Well Told has approximately 11 employees across 2 continents, including North AmericaEurope. Key team members include Vice President - Growth & Strategy: D. G.Founder & Ceo: B. J.Co-Founder And Chief Financial Officer: D. R.. Explore Well Told's employee directory with LeadIQ.

What industry does Well Told belong to?

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Well Told operates in the Retail industry.

What technology does Well Told use?

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Well Told's tech stack includes Google AdscdnjsGoogle Fonts APIMustacheCleave.jsVISACSSMax Mega Menu.

What is Well Told's email format?

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Well Told's email format typically follows the pattern of FirstLast@welltolddesign.com. Find more Well Told email formats with LeadIQ.

When was Well Told founded?

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Well Told was founded in 2009.

Well Told

RetailNew Hampshire, United States11-50 Employees

At Well Told, we do local differently. We pair high-quality, everyday products with beautiful design and thoughtful craftsmanship, offering a completely fresh take on locally-themed goods. 

Founded in Boston in 2009 by four longtime college friends, Well Told has grown from a scrappy start-up to a national brand that sells our unique local items across the country, both online and through over 1,000 retailers in all 50 states.

Our mission is to reimagine the local souvenir for today’s retail environment. Inspired by the essence of place and community, we go beyond the ordinary to deliver designs that resonate, making every piece a reflection of home town pride and shared experiences. 

In addition, through our WELL TOLD GIVES program, we donate 10% of profits back to our charitable partners, from local schools to public health initiatives to veterans organizations.

Interested in partnering? Our team is committed to creating meaningful connections and delivering exceptional products. Partnering with us is more than just business—we strive to make every experience effortless and personal.

"Local Reimagined" is not just our tagline—it's our promise to do local differently, blending style, substance, and connection into every product we make.

Section iconCompany Overview

Headquarters
175 Water Street #4 Exeter, New Hampshire 03833 United States
NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Well Told's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Well Told's revenue is estimated to be in the range of $10M$25M

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