Insights

Sustainable Giving Well Told operates a social impact program, WELL TOLD GIVES, donating 10% of profits to charitable partners. This creates an opportunity to position co-branded charitable campaigns and cause marketing with retailers who prioritize purpose-driven partnerships.

National Retail Reach With products sold online and through over 1,000 retailers across all 50 states, Well Told demonstrates strong wholesale capabilities and a broad distribution network, suggesting potential for white-label collaborations, exclusive lines, or large-scale retailers seeking differentiated local-themed goods.

Local Brand Narrative The brand emphasizes local identity and community resonance, which can be matched with regional retailers or tourism boards seeking authentic, place-based gifts. Opportunities exist for limited edition collections tied to cities, events, or hometown pride campaigns.

Design and Tech Savvy A design-forward product line supported by a robust tech stack (Adobe Creative Cloud, SOLIDWORKS, Amplitude, AWS) enables rapid prototyping, customization, and data-driven merchandising—facilitating scalable customization for retailers and personalized consumer experiences.

Growth and Momentum Revenue is in the multi-million range with Inc. 5000 recognition and partnerships like the Adam Ezra Group, signaling strong market momentum and credibility. This presents a compelling case for enterprise or mid-market retailers seeking a proven, creative local-souvenir supplier with growth trajectory.

Similar companies to Well Told

Well Told Tech Stack

Well Told uses 8 technology products and services including AudioEye, Microsoft Advertising, Amplitude, and more. Explore Well Told's tech stack below.

Well Told's Email Address Formats

Well Told uses at least 3 email formats:
Well Told Email FormatsExamplePercentage
FirstLast@welltolddesign.comJohnDoe@welltolddesign.com
33%
First@welltolddesign.comJohn@welltolddesign.com
34%
First.Last@welltolddesign.comJohn.Doe@welltolddesign.com
33%

Frequently Asked Questions

What is Well Told's official website and social media links?

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Well Told's official website is welltolddesign.com and has social profiles on LinkedIn.

How much revenue does Well Told generate?

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As of August 2026, Well Told's annual revenue is estimated to be $10M - $25M.

What is Well Told's NAICS code?

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Well Told's NAICS code is 44-45 - Retail Trade.

How many employees does Well Told have currently?

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As of August 2026, Well Told has approximately 11 employees across 3 continents, including North America, Europe and Oceania. Key team members include Partner, Chief Marketing Officer: N. A. Explore Well Told's employee directory with LeadIQ.

What industry does Well Told belong to?

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Well Told operates in the Retail industry.

What technology does Well Told use?

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Well Told's tech stack includes AudioEye, Microsoft Advertising, Amplitude, Adobe Creative Cloud, SOLIDWORKS, Amazon Web Services, CookieYes and Google Pay.

What is Well Told's email format?

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Well Told's email format typically follows the pattern of FirstLast@welltolddesign.com. Find more Well Told email formats with LeadIQ.

When was Well Told founded?

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Well Told was founded in 2009.
Well Told logo

Well Told

RetailNew Hampshire, United States11-50 Employees

Well Told designs and sells locally themed products that blend everyday usability with thoughtful craftsmanship and design. Based in Exeter, New Hampshire, the company operates as a retail brand with a nationwide footprint, distributing online and through more than 1,000 retailers across all 50 states. Founded in Boston in 2009 by four college friends, the business emphasizes turning place and community into tangible items.
Its customers include retailers seeking distinctive local gifts and consumers drawn to items that reflect hometown pride and shared experiences. Through its Well Told Gives program, the company donates 10% of profits to charitable partners, supporting initiatives ranging from local schools to veterans organizations.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Well Told's revenue is estimated to be in the range of $10M - $25M

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