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Wellness and Fitness ServicesVictoria, Australia11-50 Employees

WelleCo is an Australian wellness company headquartered in Melbourne, Victoria, founded in 2014 by Elle Macpherson, who remains a founder and executive board member. It develops premium greens and plant-based ingestible beauty products, including The Super Elixir greens supplement, a blend of more than 45 botanicals, vitamins, minerals and probiotics. The product line also includes a plant-based protein powder and a herbal sleep tea, designed as part of a three-step daily wellness programme, with Super Booster products offering targeted support for the immune system, liver, gut, bones, hair, skin and nails collagen, and hormones. The formulations are developed by leading nutritionists and are described as science-backed and sustainably sourced. WelleCo operates as a global brand with regional websites for the United States, Australia, and the United Kingdom & Europe, and employs 11-50 people; reported revenue is in the range of $10 million to $25 million.

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