Insights

Growing Wellness Market WelleCo operates in the expanding global wellness and ingestible beauty industry, which presents significant sales opportunities, especially as consumer interest in plant-based, natural health products continues to rise across markets including the US, UK, and Europe.

Strategic Collaborations Recent partnerships with high-profile entities like W Hotels open avenues for premium experiential marketing and exclusive product placements within luxury hospitality spaces, enhancing brand visibility and driving direct consumer engagement.

Diverse Product Line Offering a range of targeted wellness solutions such as supplements, sleep aids, and children's formulas creates cross-selling potential and allows for bundling strategies tailored to different customer segments, increasing average order value.

Digital Expansion Utilizing a robust tech stack and a global e-commerce platform, WelleCo can further leverage digital marketing, personalized product recommendations, and subscription models to boost online sales and customer loyalty.

Emerging Market Opportunities The company's focus on plant-based, science-backed ingredients aligns with current health and sustainability trends, positioning WelleCo to capitalize on the growing demand among eco-conscious and health-focused consumers worldwide.

WelleCo Tech Stack

WelleCo uses 8 technology products and services including Verizon Media, Amazon Web Services, Cloudflare, and more. Explore WelleCo's tech stack below.

  • Verizon Media
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • UPS
    Logistics
  • hCaptcha
    Security
  • Google Analytics
    Web Analytics
  • Shogun Landing Page Builder
    Web Platform Extensions

WelleCo's Email Address Formats

WelleCo uses at least 1 format(s):
WelleCo Email FormatsExamplePercentage
First.Last@welleco.comJohn.Doe@welleco.com
53%
First@welleco.comJohn@welleco.com
38%
FirstL@welleco.comJohnD@welleco.com
7%
LastFi@welleco.comDoeJo@welleco.com
2%

Frequently Asked Questions

Where is WelleCo's headquarters located?

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WelleCo's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 2 continents, including OceaniaAsia.

What is WelleCo's phone number?

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You can contact WelleCo's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WelleCo's official website and social media links?

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WelleCo's official website is welleco.com and has social profiles on LinkedIn.

What is WelleCo's NAICS code?

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WelleCo's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does WelleCo have currently?

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As of May 2026, WelleCo has approximately 30 employees across 2 continents, including OceaniaAsia. Key team members include Chief Executive Officer: L. R.Chief Executive Officer: A. B.Chief Marketing Officer (cmo): C. D.. Explore WelleCo's employee directory with LeadIQ.

What industry does WelleCo belong to?

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WelleCo operates in the Wellness and Fitness Services industry.

What technology does WelleCo use?

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WelleCo's tech stack includes Verizon MediaAmazon Web ServicesCloudflareGoogle Fonts APIUPShCaptchaGoogle AnalyticsShogun Landing Page Builder.

What is WelleCo's email format?

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WelleCo's email format typically follows the pattern of First.Last@welleco.com. Find more WelleCo email formats with LeadIQ.

When was WelleCo founded?

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WelleCo was founded in 2014.

WelleCo

Wellness and Fitness ServicesVictoria, Australia11-50 Employees

WelleCo is an Australian wellness company headquartered in Melbourne, Victoria, founded in 2014 by Elle Macpherson, who remains a founder and executive board member. It develops premium greens and plant-based ingestible beauty products, including The Super Elixir greens supplement, a blend of more than 45 botanicals, vitamins, minerals and probiotics. The product line also includes a plant-based protein powder and a herbal sleep tea, designed as part of a three-step daily wellness programme, with Super Booster products offering targeted support for the immune system, liver, gut, bones, hair, skin and nails collagen, and hormones. The formulations are developed by leading nutritionists and are described as science-backed and sustainably sourced. WelleCo operates as a global brand with regional websites for the United States, Australia, and the United Kingdom & Europe, and employs 11-50 people; reported revenue is in the range of $10 million to $25 million.

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    WelleCo's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    WelleCo's revenue is estimated to be in the range of $10M$25M

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